philosophy

RE: Philosophy on your company

This may seem simple, everyone is going to say that they have a philosophy behind their company, and that they are applying it to everything they do. But little do they know they are already far contradicting them self. Just take a minute to do a reality check because it is so easy for some to go out of line. Now I want to share my view regarding a company I love and hate.

Nike is my favorite company, their product is a must among high school students in U.S. and their brand is going strong. Their placement is very strategic that is as strong and sturdy as a mountain. They make small cultural phenomenon with their nicks product such as premium dunks, limited edition this and that, for all I know they turn rubber and leather made in Indonesia into hard cash worldwide.

They can spare hundreds millions of dollars awarding icons (endorsing). They could do just that and they can create enough buzz for the whole year. Names like Jordan, Tiger Woods, etc is also creating history with Nike. Buzz, to me means using me and you as a media, that is a high level marketing don’t you think?
The philosophy is JUST DO IT. Perfectly done!

Learning Together
Tomy Feryadi
Evaluation.Design.Concept.Implementation.Support