Launching a branding campaign
First effective and efficient strategy is Brand Momentum, Brand Momentum is an index of a brand’s short-term growth rate, 1 year is the average short term growth. A brand’s growth potential also depends on its current market share and awareness rates. Measured by Brands ability to increase Market share, value increase and sector growth rate in the country and category. Brand should have a vision of 30 years period of product image. Fun and appealing to all people will get much attention.
Make sure consumers know
Before communication plan could be executed identifying the key driver of the brand value, understanding how to influence and then activate the plan. Communication plan should be drafted for the next quarter with measurements to give the company competitive advantage. Those subjects could be done after the character of the market is carefully studied. Brand and value is extremely important, let say in the case of Coca-cola and Pepsi two identical product, here brand plays major role identifying and choosing customers. Brand is the face of your company and product.
“[Branding is] a 15-second elevator pitch that every employee in The organization can not only get and articulate, but can talk about their role in bringing that to life.”
—SCOTT M. DAVIS, MANAGING PARTNER, PROPHET CHICAGO
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Tomy Feryadi
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