1. Ecommerce site traffic -- where do high-growth online merchants get their traffic from? What's the breakdown between sources such as search vs email?
2. Affiliate marketing -- are merchants continuing to add new rules about affiliates use of search and trademarks?
3. Eyetracking lab data -- when consumers visit ecommerce sites, what do their eyes look at? How many images? How much copy? Do they scroll below the fold? What's the most clicked part of the page? (PDF includes four-color "heatmap" of lab test results from Wal-Mart's home page.)
4. ROI -- How are marketers actually measuring ROI from e-retail marketing tactics? Which numbers really matter? (Data from 1,101 marketers on this.)
5. Online shoppers -- why do consumers abandon some sites without purchasing? We asked 1,120 real-life shoppers what sometimes stops them from completing transactions.
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